Watches and Wonders Geneva stands as the pinnacle event in the luxury watch industry, featuring premier releases from over 50 esteemed brands. This event has effectively replaced the once-dominant Baselworld, solidifying its position as the world’s foremost watch fair. Each year, as spring unfolds, throngs of industry professionals and enthusiasts flock to Geneva to witness the unveiling of the latest and most coveted timepieces.
The 2024 edition promises to surpass all expectations, boasting the largest and most extravagant lineup to date. Discover everything you need to know about this monumental week in the world of watches, from key dates and participating brands to exclusive events.
When is Watches & Wonders Geneva 2024?
Mark your calendars for the next edition of Watches and Wonders Geneva, scheduled from Tuesday, April 9th, to Monday, April 15th, 2024. As anticipation builds, expect a flurry of activity as brands strategically time their major releases around the fair, setting the stage for an exhilarating week in the watch industry.
While the initial four days (Tuesday 9th to Friday 12th) are reserved for industry professionals and journalists, the final three days (Saturday 12th to Monday 15th) open their doors to the public, offering enthusiasts a chance to immerse themselves in the world of horology.
What’s New for the 2024 Fair?
Excitement abounds as a record-breaking 54 watch brands gear up to participate in Watches and Wonders 2024. From renowned Maisons like Cartier, IWC Schaffhausen, and Vacheron Constantin to iconic names such as Rolex, Tudor, and Patek Philippe, the lineup is set to dazzle attendees with unparalleled innovation and craftsmanship.
Prepare to encounter seven new additions making their debut at the fair, including ArtyA, Bremont, and Nomos Glashütte, among others. Additionally, the return of H. Moser & Cie. adds to the allure of this prestigious event.
While some brands have regrettably withdrawn from the lineup, the anticipation surrounding potential newcomers like Breitling and Bulgari keeps the industry abuzz. Although their attendance remains unconfirmed, the allure of Watches and Wonders persists, drawing enthusiasts and professionals alike.
Breaking tradition, Watches and Wonders Geneva 2024 extends a warm welcome to the general public, granting access from Saturday 13th to Monday 15th. This inclusivity marks a significant shift, inviting enthusiasts to partake in the excitement and splendour of the event.
Venture into the heart of Geneva with the introduction of the ‘Watchmaking Village,’ a captivating showcase of horological expertise and innovation. From Tuesday 9th to Saturday 13th, visitors can witness firsthand the artistry behind luxury timepieces, further enriching their Watches and Wonders experience.
Where is the 2024 Fair?
Nestled in the picturesque city of Geneva, Switzerland, Watches and Wonders takes centre stage as the premier destination for watch aficionados worldwide. While the event has expanded to include locations in Hainan and Shanghai, Watches and Wonders Geneva remains unrivalled in its grandeur and significance, particularly following the conclusion of Baselworld.
Experience the epitome of luxury at the Palexpo convention centre in Le Grand-Saconnex, situated just moments away from Geneva Airport. This iconic venue has played host to Watches and Wonders since its inception, setting the stage for unforgettable moments and groundbreaking unveilings.
For more information about Watches and Wonders Geneva 2024, please visit watchesandwonders.com
Featured Image Courtesy of @longines on Instagram
Images Supplied