5 Celebrity Beauty Brands That Are Worth The Hype

With celebrities around the world launching new brands left and right and the influencer era starting to fade, it’s no wonder consumers are asking: which brands can we actually trust, and which are just cash grabs? This is why we have curated a list of celebrity-owned beauty brands that truly deliver and are worth every penny. From Rihanna’s Fenty Beauty to Selena Gomez’s Rare Beauty, these brands aren’t just about star power — they are about quality, innovation, and results.

5 Celebrity Beauty Brands That Are Worth The Hype

Rhode by Hailey Bieber

Founded by American model and socialite, Hailey Rhode Baldwin Bieber in 2022, Rhode is dedicated to making scienced-backed products with great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare. After launching her peptide lip treatment, the beauty brand surged in popularity due to its aesthetic appearance and has continued to be sold out globally.

Images: @Rhode

Visit rhodeskin.com

R.E.M. Beauty by Ariana Grande

Named after the phase of sleep during which your most creative, limitless and vivid dreams occur, R.E.M. Beauty was launched in 2021 by American singer-songwriter and actress, Ariana Grande. The brand offers everything from lip products and foundations to bronzers and blushers.

Images: @r.e.m.beauty

Visit rembeauty.com

Fenty Beauty by Rihanna

After years of partnering with the best of the best in the beauty industry, the Barbadian singer and businesswoman became inspired to create the world of Fenty Beauty. After launching in 2017, the brand went viral for its inclusivity across various skin tones and its Gloss Bomb Lip Lumizer has become a staple in every beauty lover’s makeup bag.

Images: @FentyBeauty

Visit fentybeauty.com

Rare Beauty by Selena Gomez

Inspired by her third studio album, Rare, the makeup and cosmetics company was launched in 2019 by American singer and actress, Selena Gomez. Rare Beauty aims to break down unrealistic standards of perfection by promoting inclusivity and addressing mental health initiatives and education. 1% of Rare Beauty’s annual sales go directly to the Rare Impact Fund to expand mental health services in underserved communities and has raised over $7 million.

Images: @RareBeauty

Visit rarebeauty.com

Haus Labs by Lady Gaga

Founded in 2019 by American singer-songwriter and actress Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand and was the first major beauty line to launch exclusively on Amazon. Its products are made with superior quality, safe synthetic and natural ingredients, and its foundation has become a well-known favourite of Kylie Jenner’s makeup artist, Ariel Tejada.