Explore the allure of Middle Eastern beauty with our guide to the region’s standout beauty brands. From time-honoured traditions to cutting-edge innovations, discover the unique products and cultural influences shaping the beauty landscape in the Middle East.
whind
Founder: Hind Sebti
An award-winning luxury skincare brand founded by Hind Sebti seamlessly intertwines her Moroccan upbringing, ancestral rituals, and natural ingredients with over 20 years of expertise in the beauty industry. whind blends the sensory allure of Morocco with a science-backed approach to beauty, cultivated through Hind’s extensive experience working with renowned names in the industry.
Visit me.whind.com
Peacefull
Founder: Salama Mohamed
Peacefull, crafted by Salama Mohamed, was inspired by her quest for clean and effective skincare. Rooted in years of research, formulations tailored for the region, and backed by Korean science, Peacefull champions inclusivity, representation, and a mission to provide skincare that feels like home.
Visit peacefull.com
Gisou
Founder: Negin Mirsalehi
Born out of a passion for bees, haircare, and natural beauty stemming from a six-generation beekeeping legacy is Gisou. Founded by Dutch-Iranian fashion blogger turned business owner – Negin Misalehi, each product draws inspiration from the family’s Misalehi Bee Garden – using sustainably sourced ingredients and the transformative Misalehi Honey.
Visit gisou.com
MZN Bodycare
Founder: Muzon Ashgar
Introducing Saudi Arabia’s best-kept secret, MZN Bodycare. Established in 2015 by CEO Muzon Ashgar, MZN Bodycare is dedicated to crafting natural, vegan and cruelty-free skin and body care products for everyday use.
Visit mznbodycare.com
Mariam Em
A holistic beauty brand, Mariam Em pays homage to the enduring beauty and cultural legacy of the Arab world. Taking inspiration from a rich history and traditional remedies, Mariam Em is designed to moisturize and strengthen lashes and brows, with the Sidr tree being a principal ingredient in the serum itself.
Visit mariamem.com
Green Bar
Founder: Reem Al Khalifa
This Bahrain-born organic skincare line, founded by Reem Al Khalifa, is on a mission to bring awareness to the healing potential of the plants in its geographical area, connecting people to the land and ultimately bringing awareness to the environment. Green Bar’s products are all conceptualised and manufactured in small batches in its own on-site laboratory, using only the freshest possible products which are often made in-house.
Visit greenbarinc.com
Arcadia
Founder: Amna Al Habtoor
Arcadia, a niche perfumery born and bred in the United Arab Emirates, was founded by Amna Al Habtoor – a Visual Communication Graphic Design graduate with an aim to turn scents into memories and relive memories through scents. Each fragrance is cruelty-free, paraben-free, chemical-free, and made using the highest quality ingredients.
Visit arcadiabyamna.com
By Mina Al Sheikhly
Founder: Mina Al Sheikhly
After spending three years travelling around the world, in a constant search for the perfect formula, Mina Al Sheikhly’s mascara line promises aesthetic refinement. Packaged in Italy, Mina Al Sheikhly’s mascara’s are paraben-free, cruelty-free and aimed to make sure your lashes are left tailored and elevated.
Visit byminaalsheikhly.com
Shiffa
Founder: Dr. Lamees Hamdan
SHIFFA’s story began when its founder, Dr. Lamees Hamdan, out of personal necessity created her first product – SHIFFA’s Pregnancy Body Oil. A unique and organic oil that not only protected her skin but increased her wellbeing. Since then, this organic oil has become SHIFFA’s best-selling product. Combining the world’s most potent organic ingredients with advanced skincare science, each product is infused with its own unique healing essence aiming to heal skin from within and reveal its beautiful potential.
Visit shiffa.com
Asteri Beauty
Founder: Sara Al-Rashed
Asteri Beauty, a Saudi-born beauty brand, is a radiant force in the beauty scene – celebrating the rich heritage of Arabia whilst embracing the future. Founded by Sara Al-Rashed, Asteri’s innovative formulas withstand even the most extreme climates. Having been tested and tried by real women in the heart of Saudi’s hot and humid landscapes, Asteri is vegan, microplastic-free, cruelty-free, and is on the path to becoming B Corp certified.
Visit asteribeauty.com
Featured Image Courtesy of Rhode on Instagram
