10 Middle Eastern Brands To Watch

Fashion is a reflection of cultural goings-on and society. It’s always a statement, no matter how big or small. Whilst looking back on the past centuries, fashionistas have looked towards Paris, London, New York and Milan, the so-called fashion capitals of the world, without fail. Yet the Middle East has churned out new and breathtaking designers that are just as worthy of your attention, and your monthly salaries.

With that said, here are 10 Middle Eastern Brands to watch…

The Cap Project

This Dubai-based brand is known for its romantic fairytale evoking abayas and is an absolute go-to for those with modest dressing dreams. The Emirati label was founded in 2017 as a limited-release concept, with exclusive pieces created monthly. The Cap Project takes its name from capping each piece and collection once it’s sold out after production.

^{From left to right: Crystal-embellished Thoub in Organza Taffeta, Dhs9,500; Embellished Abaya, Dhs3,200; Double Layered Abaya in Crinkled Organza, Dhs4,900}

Saiid Kobeisy

With its hypnotic creations inspired by faraway cultures, the Lebanese fashion designer, Saiid Kobeisy gives expression to every facet of the modern-day woman, from her fearless ambition and passion to her riveting charm and strength. Landing in over 35 countries, the House of Saiid Kobeisy never fails to introduce iconic pieces to the fashion world, from couture to ready-to-wear and bridal lines.

^{From left to right: Strapless Jumpsuit in Plissé Satin, Dhs2,600; Embellished Maxi Dress in Crepe, Dhs12,300; Beaded Strapless Maxi Dress in Tulle, Dhs13,400}

L’Afshar

The Dubai-residing Founder and Creative Director, Lilian Afshar has created beyond the world of accessories, introducing art and architecture into her handcrafted creations. Since L’Afshar’s debut in 2013, the label has quickly become a favourite among those who steer towards unique and artistic bags over the trending ones.

^{From left to right: Leon Crushed Ice Top-handle Bag in Acrylic, Dhs3,195; Zhina Crystal Bag in Metal, Dhs3,140 Demi Clutch in Acrylic,2,900}

Reem Acra

The Lebanese label, Reem Acra has undoubtedly taken luxury bridal and evening wear by storm since 1997. The red carpet or luxurious wedding-worthy designs enchant with its timeless silhouettes that meet modern details. Feathers and rhinestones add the right amount of drama that will make you stand out at every event.

^{From left to right: Feather Overlay Gown in Crepe, Dhs8,280; Sequin-embellished Dress in Crepe, Dhs12,000; Ruched Embellished Gown in Chiffon, Dhs11,500}

Amina Muaddi

Whilst Amina Muaddi is known internationally for not only her stunning (and extraordinarily) comfortable shoes, the Jordanian-Romanian designer has far more to offer than every it-girl’s favourite pair of heels. The designer’s jewellery pieces and are just as stunning as her bags are cheeky.

^{From left to right: Gilda Glass 95 Crystal Sandals in PVC, Dhs4,320; Mini Begum Crystal-embellished Earrings, Dhs1,800}

Shaira

Evoking dreams of 101 nights is Shaira, a luxury multi-brand women’s wear boutique with a curation of unique evening wear, resort wear, modest fashion and accessories that seem to transport you into your very own Disney princess film. Its light fabrics invite you to dance under the stars on a hot summer night accompanied by orchestral tunes.

^{From left to right: Sequin-embellished Kaftan in Crepe, Dhs2,520; Sequin-embellished Kaftan in Crepe, Dhs2,730; Sequin-embellished Kaftan & Dress Set in Chiffon, Dhs3,150}

Anatomi

Modest dressing with a contemporary twist is the brand DNA of Anatomi, launched by Dubai-based Doa’a Alghouti in 2015. Represented in local and international markets, the brand offers beautifully tailored designs in modest silhouettes and complex details encompassing various embellishments.

^{From left to right: Acacia Bead-embellished Dress, Dhs3,205; Floryn Bead-embellished Dress, Dhs3,905; Raina Pleated Maxi Dress, Dhs1,770}

Aquillora

Founded in 2023 by Sumeha Mehaboob Qasim and Mayasa Al Noofli, Aquillora is the newest go-to address for every woman who wants to step into her power with the help of clean cuts and elegant elements. The Omani fashion brand pushes the boundaries with timeless yet bold styles. If you’re searching for an ensemble that lets everyone in the office know you are in charge without sacrificing femininity, Aquillora is the right brand for you.

^{From left to right: Bleted Blazer Cape Dress, Dhs3,130; Crystal & Bead Embellished Kaftan in Cotton-blend, Dhs4,045; Coat-style Abaya, Dhs1,955}

Anaya Collection

Anaya Collection is a luxury ready-to-wear label which embodies effortless beauty, handcrafted and designed for the powerful women of the cosmopolitan cities. Launched in 2012, the Dubai-based brand has been seen on international runways, and seen on celebrities gracing the red carpet.

^{From left to right: Rhiana 3D Draped Maxi Dress, Dhs3,395; Carla Feather-embellished Maxi Dress in Rayon, Dhs4,410; Rhiana 3D Draped Maxi Dress in Rayon, Dhs4,410}

Lammoush

Founded by Lamya Al Sayegh, the Emirati abaya brand has something for every woman who treasures her heritage and likes to ass touches of modern influences. The more minimalistic designs show thoughtful details such as strategic pleats and subtle hints of sparkles. You can do nothing wrong with an ensemble by Lammoush for modest dressing.

^{From left to right: Crystal-embellished Cape Dress, Dhs3,150; Pleated-panel Abaya in Silk, Dhs1,470; Bead-embellished Cape Jumpsuit, Dhs2,425}

Image: @SaiidKobeisy